This week's L'Econòmic reports on the efforts the Catalan "hinterland" is doing to attract tourism. A tough task as our coastal line anb Barcelona are truly sought-after destinations. With 80% of our tourists visiting the coast or Barcedlona, how can inside destinations profit from the success of the other two? The Barcelona Province Tourism Board ahs a straight proposal: co-branding, i.e. everything near or half-near or not-too-remote from Barceona will carry this name on its brand name. A daring proposal, it's been difficult to find acceptance but there we are and there first results are promising.
Last week the yearly meeting of the Regional Studies Association took place in Tarragona. The general heading was quite an interestin one: Evolution and transformation in tourism destinations: Revitalisation through innovation? Again, the question was reapeatedly asking: how can the inner regions of the Tarragona province profit from being the hinterland of the Costa Daurada. And a very interesting presentation about Tarragona's image claimed that, although efforts had been made to highlight Tarragona's UNESCO heritage withi the context of the destination, the vast majority of visitors to the area came for sun-and-sand. Not an easy thing, changing the face of a destination...
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